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Creating a scalable brand identity for a B2B sales and marketing consulting agency

Scalivo is a Berlin-based B2B sales and marketing consulting agency that helps growing companies through funnels, process optimization and strategy. The team, led by Sander Bohlen and Stephen Delisle, draws on years of experience. With their self-developed Minimum Viable Funnel, they offer a product that enables the maximum outcome at minimum cost and time.

With this unique product Scalivo needed an equally unique brand, which stands out strongly from its competitors.

Brand strategy

The rebranding process at Scalivo began with a strategy workshop in which the core statement of the brand was clarified. In addition, further strategy points, such as the brand vision, the brand positioning and the values of the brand were developed.

Monospace design case study branding statement

The general branding idea

Based on the brand name of Scalivo, the main idea of the new brand design is based on scaling. The scaling logic was picked up by two visualizations of this: 1. the gradual multiplication of a base unit (used also in the logo) and 2. the color gradient from light to solid color.

Abstract scaling through multiplying a unit by 2

Abstract scaling through gradients reaching from light to solid colors

A colorful brand experience

Colors are another important element of the new brand design. An active blue complements the neutral primary colors of black and white. In addition, the use of color gradients makes all its difference: they give the brand a positive, slightly playful touch.

Monospace design case study showcasing static colours

Creating a platform to reach their clients

Besides the development of the new corporate design, the reworking of the existing website has also been one of our main tasks. The website aims to explain the process of working with Scalivo in a structured way and to highlight the different products that Scalivo offers. The content is presented through clear typography and visualized with fitting illustrations.

Monospace interface design screenshot
Monospace design's scaled static web case study snapshot
Monospace design project screenshot

Bringing the brand to life

Another part of the deliverables was developing templates that the client can use directly to develop layouts for LinkedIn and other social media channels. In addition to these, other applications were designed in the rebranding process to visually describe the look and feel of the brand.

Monospace design studio's static out-of-home advertising case image
Scaled image of static sign case study design

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Daniel Albert

Managing partner, creative director