Brand Analysis with AI: What does your brand actually communicate?

What does your brand actually communicate? We now have an answer.

Many marketing decisions are made in the dark. Markets move faster, channels get more complex – and the internal perception of a brand often has surprisingly little to do with what actually lands on the outside. At the same time, genuine deep-dive analysis consistently requires two things nobody has enough of: time and budget.

That’s exactly why we built Markenstatus.ai. An AI-powered analysis tool that shows how your brand is actually perceived in the market – fast, structured, and without blind spots.

What the multi-agent examines

The system analyses all relevant channels, touchpoints, and digitally available documents related to your brand. It identifies patterns across large datasets – delivering an external perception based on facts, not gut feeling.

Classic brand parameters are covered: brand core, one-liner pitch, mission and vision, values, target audience, addressed problems, and communicated benefits. Soft criteria like tone of voice, communication style, and emotional triggers are included as well. For the external view, we also evaluate social media sentiment, public reviews, and how objections are handled in your communications.

Target vs. reality: strategy meets the market

If you share strategic documents with us at the start, the AI agent can directly compare the analysis results against your defined brand direction. The gap becomes visible:

• Does your USP and customer value actually come across externally?
• Do your communications reflect your defined values, vision, and mission?
• Does the actual tone of voice match what you intended?

This makes it straightforward to identify where the gap between strategy and touchpoints needs to be closed.

Competitive benchmarking: what are others doing – and where can you stand out?

In the second step, we compare your results against those of your relevant competitors. This answers questions like:

• Who are your actual competitors – as measured by data, not assumption?
• How are they positioning themselves in the market?
• Where are you already clearly differentiated – and where do you still appear interchangeable?

Soft factors like tone and communication style are part of the comparison too.

Market perspective: what’s claimed, what isn’t?

In the third step, we look at the competitive landscape as a whole. Which topics and messages are heavily occupied – by whom and how strongly? What counts as a hygiene factor in your industry? And which positions are still open?

This view of the market reveals where genuine differentiation opportunities exist.

What you gain from it

With Markenstatus.ai, you can – at a fraction of the effort of traditional analysis:

• Base your communications planning on solid data
• Sharpen your argumentation with customers and prospects
• Optimise digital content more precisely
• Strengthen your positioning against competitors
• Identify which topics you should be owning in the future
• Regularly measure how your strategy lands in the market

Better communication. Clearer positioning. Smarter decisions.